Levis launches “SecondHand” jeans buy-back and resale program powered by Trove - Commerce Ventures

Levis launches “SecondHand” jeans buy-back and resale program powered by Trove

Levi's has introduced a new buy-back and resale program called "SecondHand." This initiative aims to reduce waste by encouraging customers to sell their old Levi's jeans back to the brand.

Key Features of the Program:

• Sustainability Focus: The program emphasizes reducing environmental impact through recycling and resale.
• Partnership with Trove: Levi's is collaborating with Trove, a company specializing in resale technology, to facilitate this buy-back program.
• Consumer Benefits: Customers who participate in the program will receive credit that can be applied toward future Levi's purchases.

Levi's commitment to sustainability is further highlighted by this program, which aims to promote a circular fashion economy.