Brock Weatherup

Brock is a CEO, entrepreneur, angel investor, builder of enterprise value, and passionate advocate for consumers and their interactions with digital media and E-commerce. Currently, he is the founder and CEO of Metamorphosis Partners, a startup focused on building companies centered around the pet consumer leveraging digital technology.

He was previously the EVP/Chief Innovation & Digital officer at Petco following the acquisition of his startup company PetCoach (a revolutionary platform in pet healthcare).

Brock has been the CEO/Founder of Pet360 (acquired by Petsmart) and also Fathead. He is also the managing partner of Atai Ventures, specializing in angel investments, co-founder of ICONYC (www.iconyclabs.com), an accelerator focused on seed stage Israeli tech companies, and has served as an investor/adviser/board member for over seven startups.

A graduate of the University of Colorado Boulder, he is the father of two girls and a pet parent to his golden retriever named Boulder.